Privacy Policy
Last updated: August 27, 2026 · Effective: August 27, 2026
This Privacy Policy explains what data is collected when you play the mobile games and use the applications, websites and online services published by Mad Poly Studio, why we collect it, who we share it with, how long we keep it, and how you can ask us to delete it.
The short version. Our games do not require you to create an account with us, and we do not ask for your real name, postal address or payment card details. What we collect is mostly technical and gameplay data used to run the game, fix crashes, measure advertising and show ads. Where a game offers a Facebook Login button, connecting your account is always optional and you can play the full game without it.
1. Who we are
These games and services are published by Mad Poly Studio, a game studio of VNGGAMES PTE. LTD. (“Mad Poly Studio”, “we”, “us” or “our”), which is the data controller for the data described in this policy.
VNGGAMES PTE. LTD.9 Raffles Place, #08-03, Republic Plaza, Singapore 048619
Email: support.global@vng.com.vn
2. Which products this policy covers
This policy applies to all mobile games and applications published by Mad Poly Studio on the Google Play Store and the Apple App Store, to their associated Meta / Facebook apps, and to the websites and support channels we operate under the madpoly.studio domain (together, the “Services”).
The specific game you are playing may not use every feature described below. Where a section applies only to some titles, we say so explicitly. If you are unsure which data a particular title collects, contact us at support.global@vng.com.vn and we will tell you.
3. What we collect
| Category | Examples | Why we collect it |
|---|---|---|
| Device & technical data | Device model, operating system version, language, country/region, screen resolution, app version, network type, crash logs and performance traces | To run the game on your device, to fix crashes and bugs, and to keep the game compatible with new devices and OS versions |
| Advertising identifiers | Google Advertising ID (GAID) on Android, Identifier for Advertisers (IDFA) on iOS, and app-generated install identifiers | To measure which advertising campaign brought you to the game (attribution), to limit how often you see the same ad, and to show ads |
| Gameplay & progress data | Level reached, in-game currency and items, session start and end, tutorial completion, settings, and other in-game events | To save your progress, balance game difficulty, run events and A/B tests, and understand how the game is played |
| Purchase data | Product identifier, price, currency, store transaction or receipt identifier, and purchase timestamp | To deliver what you bought, validate receipts against fraud, provide refunds and customer support, and meet accounting obligations |
| Support correspondence | The email address you write from, the content of your message, and any screenshots or player ID you send us | To answer your question, and to locate your data when you make a privacy request |
| Facebook account data (optional, some titles only) | Your Facebook user ID, public profile (name and profile picture), email address, and your list of friends who also play the same game | Only if you choose to press “Log in with Facebook” in a title that offers it — to save your progress across devices, and to power friend lists, invites, leaderboards and sharing |
4. What we do not collect
- We do not ask for your real name, date of birth, postal address or telephone number.
- We do not receive or store your credit card number, bank details or any payment credentials. All purchases are processed by Apple or Google; we only receive a confirmation that a purchase succeeded.
- We do not collect precise GPS location, your contacts, your photo library, your microphone or your camera, unless a specific game feature asks for your explicit permission first and you grant it.
- We do not read your Facebook messages, your private posts, or the content of your Facebook timeline.
- We do not sell your personal data.
5. Meta / Facebook SDK — exactly what we use it for
Our games integrate the Facebook SDK for Unity published by Meta Platforms. We want to be precise about what it does, because it is the part players ask about most often.
5.1 In every title that includes the SDK
The SDK is initialised when the game starts and is used for App Events (analytics) and advertising attribution only. Specifically, it reports to Meta:
- an app activation / session event each time you open the game;
- a first-launch event the first time you open the game after installing it;
- standard in-app purchase events containing the product identifier, the price and the currency — never a payment method;
- your device advertising identifier together with basic device and app information, which Meta uses to match an install back to the advertising campaign it came from.
These events tell us how many people install and play our games and whether our advertising is working. They do not require you to have a Facebook account, and they do not give us access to any Facebook profile.
5.2 In titles that offer a Facebook Login button
Some of our titles let you connect a Facebook account. This is always optional — you can install, play and complete the game without ever pressing it. If you do choose to connect, Meta shows you a consent screen, and only if you approve it do we receive:
public_profile— your Facebook user ID, your name and your profile picture, used to identify your saved progress and to show your name on friend lists and leaderboards;email— your Facebook email address, used to recover your account and to contact you about your account if you ask us to;user_friends— the list of your Facebook friends who also play the same game and have also connected their account, used for friend lists, invitations and social leaderboards. Meta does not give us your full friend list.
Where a game offers sharing, inviting or posting features, those actions are only performed when you tap the corresponding button and confirm the dialog that Meta displays. We never post to your Facebook account in the background.
You can disconnect at any time from the game settings screen, or by removing the game under Facebook Settings → Apps and Websites. Removing the app there stops any further data sharing between Meta and us. To also delete the data we already hold, follow the instructions on our Data Deletion page.
5.3 Data we receive from Meta
Apart from the profile fields listed in section 5.2 — which we only receive with your consent — the only information Meta sends back to us is aggregated advertising and campaign reporting, for example how many installs a campaign produced. That reporting does not identify individual people.
6. Third parties who process data for us
We use a small number of established service providers. Each one is bound by a contract to process data only on our instructions and to keep it secure. We do not sell your data to anyone.
| Provider | Role | Data it receives | Their policy |
|---|---|---|---|
| Meta Platforms, Inc. | App Events, advertising attribution, and optional Facebook Login | App and session events, purchase events, advertising identifier, device data; profile fields only with your consent | Meta Privacy Policy |
| AppsFlyer Ltd. | Mobile attribution and marketing analytics | Advertising identifier, install and in-app events, device and app data | AppsFlyer Privacy Policy |
| AppLovin Corporation (MAX) | Advertising mediation and ad delivery | Advertising identifier, device data, ad interaction events | AppLovin Privacy Policy |
| Google LLC | Google Play services, Google Play Billing, Android distribution | Advertising identifier, purchase and receipt data, device data | Google Privacy Policy |
| Apple Inc. | App Store distribution and In-App Purchase | Purchase and receipt data, device data | Apple Privacy Policy |
| Unity Technologies | Game engine, in-app purchasing framework and crash reporting | Device data, crash and performance diagnostics | Unity Privacy Policy |
| Cloud hosting providers | Hosting of our game servers, save data and support systems | The data described in section 3, stored on our behalf | — |
We may also disclose data where we are legally required to do so — to comply with a valid legal request, to enforce our terms of service, to investigate fraud or cheating, or to protect the rights, property or safety of our players, our staff or the public.
7. Advertising and your choices
Our free-to-play games are supported by advertising. Ads may be personalised using your advertising identifier. You are in control of this:
- Android: Settings → Google → Ads → Delete advertising ID (or Opt out of Ads Personalisation).
- iOS: Settings → Privacy & Security → Tracking → turn off Allow Apps to Request to Track. On iOS we ask for your permission through the Apple App Tracking Transparency prompt before the advertising identifier is used for tracking; if you decline, it is not used.
- You will still see ads after opting out, but they will be less relevant to you.
8. Legal bases for processing
Where the GDPR or a similar law applies to you, we rely on the following legal bases:
- Performance of a contract — to provide the game, save your progress and deliver your purchases.
- Legitimate interests — to keep the game secure and free of cheating, to fix crashes, and to understand how our games are used in aggregate.
- Consent — for personalised advertising, for optional Facebook Login, and for any device permission you grant. You may withdraw consent at any time.
- Legal obligation — to keep transaction records for tax and accounting purposes.
9. International transfers
We and our service providers operate globally, so your data may be processed in countries other than the one you live in, including Singapore, Vietnam, the European Union and the United States. Where data leaves the European Economic Area or the United Kingdom, we rely on the European Commission Standard Contractual Clauses or another lawful transfer mechanism.
10. Storage, security and retention
Your data is stored on access-controlled cloud infrastructure. We protect it with encryption in transit (TLS/HTTPS), encryption at rest for our databases and backups, network isolation, and role-based access limited to the small number of staff who need it for their work. All of them are bound by confidentiality obligations. We review our systems for vulnerabilities on a regular basis.
No system can be guaranteed to be perfectly secure. If a breach affects your personal data and creates a risk to you, we will notify you and the relevant supervisory authority as required by law.
| Data | How long we keep it |
|---|---|
| Game progress and account data | For as long as the account is active, then deleted within 24 months of the last time you played — or sooner if you ask us to delete it |
| Analytics, attribution and advertising events | Up to 25 months, after which it is deleted or fully anonymised |
| Crash and diagnostic logs | Up to 90 days |
| Purchase and transaction records | Up to 10 years, where tax and accounting law requires us to keep them |
| Support correspondence | Up to 24 months after the ticket is closed |
11. Your rights
Depending on where you live, you have some or all of the following rights over your personal data:
- Access — ask for a copy of the data we hold about you.
- Rectification — ask us to correct data that is wrong or incomplete.
- Erasure — ask us to delete your data. See section 12.
- Portability — receive your data in a structured, machine-readable format.
- Restriction and objection — ask us to stop or limit certain processing, including profiling for personalised advertising.
- Withdraw consent — at any time, without affecting processing already carried out.
- Complain — to your local data protection authority.
Exercising these rights is free. To do so, email support.global@vng.com.vn with the name of the game and your in-game player ID. We will respond within 30 days.
12. How to delete your data
Where the game you play offers it, you can delete your data yourself from inside the game — open Settings → Account → Data Management → Delete Account and confirm. Nothing needs to be sent to us and there is nothing to wait for.
If the title has no such option, if you have already uninstalled it, or if you also want the copy held on our servers removed, email support.global@vng.com.vn with the subject line Data Deletion Request. No account or login is needed.
Step-by-step instructions for both routes are on our dedicated page:
13. Children’s privacy
Our games are not directed at children under the age of 13 (or the higher minimum age that applies in your country, such as 16 in parts of the European Economic Area), and we do not knowingly collect personal data from them. Titles that we distribute to a mixed audience apply the age screening and reduced-data settings required by the Google Play Families policy, the Apple App Store guidelines, COPPA and the GDPR — which includes disabling personalised advertising and the collection of advertising identifiers for users identified as children.
If you are a parent or guardian and believe your child has provided us with personal data, email support.global@vng.com.vn. We will verify the request and delete the data promptly.
14. Changes to this policy
We may update this policy as our games change or as the law requires. When we do, we will update the “Last updated” date at the top of this page and publish the new version at this same URL. If a change materially affects how we use your data, we will give you clearer notice — through an in-game announcement or notification before the change takes effect, and, where the law requires it, we will ask for your consent again. We encourage you to review this page from time to time.
15. Contact us
For any question about this policy, about the data we hold, or to exercise any of your rights:
Mad Poly Studio — a game studio of VNGGAMES PTE. LTD.9 Raffles Place, #08-03, Republic Plaza, Singapore 048619
Email: support.global@vng.com.vn
Data deletion: https://policies.madpoly.studio/data-deletion/
We aim to answer every enquiry within 30 days.